Category - Technical

WordPress version 4 – Recommended Configuration & Plugins

WordPress 4.0 just dropped, did you upgrade yet?

Favorite Settings


  • Ensure you update the tagline away from default value “Just another WordPress site”.  Consider putting your service, product type, location or similar.
  • Membership (Anyone can register): Leave this unchecked if you are not subscription/membership site.
  • Timezone: Update this to your timezone. (For Hawaii we are UTC-10)
  • Week Starts on “Sunday” not Monday


  • Mail Server


  • Front page displays:  Update this to ” A static page” and select your Homepage from the dropdown.
  • Ensure “Search Engine Visibility” is NOT checked if you are a live site.


  • “Users must be registered and logged in to comment” should be checked.


  • Common Settings > Custom Structure:  Enter in (without the quotes) “/%category%/%postname%/”


Favorite Plugins


Disqus Comment System

Centralized comments, anti spam, easy of commenting.


Jetpack by

Enhanced WordPress features.

  • Monitor: Be alerted if your site goes down.

Google Universal Analytics

I used to recommend Google Analytics by Yoast but it has been a year without him upgrading to support Google’s Universal Analytics tracking code.  So I switched to this plugin by Audrius Dobilinskas.

WordPress SEO

This will handle your XML sitemaps


Gravity Forms (Paid)

For the contact us form.

Ultimate SEO Guide for 2014 and beyond

While Search Engine Optimization is constantly changing, the recommendations on how to optimize your content are consistent.  In short, stop worrying about what the search engines think and worry more about how your visitor receives your content. We will get to this subject later in the post.

If you are stumbling onto this blog and wondering what my SEO credentials are: I teach this stuff at the University of Hawaii’s Pacific New Media program and I also rank #1 in Google for the term “Search Engine Optimization Expert“. Despite a long successful career in SEO, which involves delivering results for my clients; my recommendations are to focus less on search engine manipulation and more on better content marketing tactics… but again, we will get into that subject later in the guide.  In this post I will cover the following:

  1. What is a Search Engine? (and how it works)
  2. Factors to increasing your Search Engine Authority
  3. Tools & Tactics for result oriented SEO efforts
  4. On-Page SEO
  5. Link building Tips
  6. Cleanup if you have been spammy in the past

Lets begin…

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