***UPDATE: Great news! University of Hawaii’s Outreach College is now offering my 9 part digital marketing series! Greater news: you can watch it from the comfort of your home! Sign up to learn online everything I know about digital marketing. ***
These comprehensive online marketing courses cover all the angles you need to take your marketing knowledge to the next level. Below is an overview of our course offerings. Please fill out the form at the bottom to sign up and get started.
Marketing for Robots
Marketing for Robots is a three-part course that examines current web technologies and Search Engine Optimization techniques.
+Intro to Web Technology
+Search Engine Optimization: On-Page
Discover the vast role of search engines in the world wide web, and how they “view” and index websites. In this section, we take a deep dive into the various “On-Page” SEO factors and show you how to optimize your site to rank as highly as possible in search engine results, including Google and Bing. Explore analytical and research tools that allow you to identify effective keywords and analyze visitor behavior trends.
Learn more about Search Engine Optimization.
+Search Engine Optimization: Off-Page
As SEO has evolved into the major force in online marketing that it is today, the biggest area of growth has been in Off-Page SEO, i.e. techniques for linking and promoting your site externally. In this section, learn the basics of effective optimization for search engines by exploring how SEO link building works. Discover linking strategies and social media tactics that will help improve your ranking in online search results.
Marketing for Humans
The Marketing for Humans course is a three-part series that will leave you with a firm understanding of the social media landscape and social media marketing strategies.
+Social Marketing Strategy
Learn how to create a results-driven social media strategy for your business or organization. You will learn techniques to turn social media sites and profiles into legitimate marketing tools. Discover which social networking sites are appropriate for reaching your target audience, as well as how to craft appropriate assignments to increase engagement and advocacy. Learn more about creating a Social Marketing Strategy.
+Social Marketing Tactics
With your social marketing objectives identified and a solid social strategy in place, it’s time to define and implement your strategy via actionable social marketing tactics. In this section, you’ll learn first-hand how to identify and execute these key tactics. With our hands-on workshop, we’ll guide you through the process of implementing a measureable social marketing plan for your project or business.
Learn more about executing Social Marketing Tactics.
+Social Marketing Measurement
Is your business benefiting from your social media marketing efforts? Learn to understand what can and should be measured to ensure you are seeing return on investment from your social marketing campaigns. This section presents practical insights into setting up tracking for social media and determining ROI from key performance indicators most relevant to your marketing efforts. Examples, techniques and concepts of social media measurement are discussed. Learn more about setting baselines and Social Media Measurement.
Marketing for Dollars
This three-part series offers an introduction to web analytics, conversion optimization and Search Engine Marketing, with a focus on data-driven decision making.
+Intro to Web Analytics
Do you know who’s visiting your website and what they’re doing when they’re there? This section will help you answer these questions and provide you with an understanding of web trending and analysis. Learn how to maximize the effectiveness of your website, determine which traffic sources provide the most value, identify visitor preferences, and more. You’ll leave with a clear understanding of how Google Analytics works, the various measurement terms, and what all the numbers mean for your business.
+Google Analytics & Conversion Optimization
In this section, become familiar with the ins and outs of Google Analytics and see how it can help you get the most from your website. Learn about advanced Google Analytics settings and features, including filtering, goal tracking, and events. Discover how your website’s design and layout directly impact your conversion rates, and what you can do to optimize them.
+Paid Search Opportunities
To close out the Marketing for Dollars course, we’ll go in-depth into search engine marketing (SEM). Learn all about SEM strategies and tactics, including pay per click (PPC), banner advertising, Google’s Display Search and Remarketing opportunities. Examples, techniques and concepts of Search Engine Marketing will be discussed.
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